Brand America: How Can the US Position Itself to Re-engage Global Communities?
7:30-10 AM, November 14-Kerry Center Hotel
Recent political and economic developments have impacted Brand America in the eyes of the world. What are the lessons learned and what is the path to brand recovery? Join AmCham-China for a breakfast meeting with Jack Leslie, chairman of Weber Shandwick, one of the world's leading public relations agencies.
Leslie will focus on the aftermath of the recent US presidential election, what Barack Obama will need to do to repair America's image and reputation around the world, and how many of the same strategies used to win the presidency he can now bring to US public diplomacy around the world.
A veteran communications strategist, Leslie has been an architect of some of the most visible communications campaigns for a range of prominent corporations over the last two decades, as well as serving as a high-level strategist for nationwide political campaigns on three continents. His dual background as a seasoned communications professional and political operative offers a unique perspective that enables him to integrate advertising, media relations, direct marketing and political strategy.
Program:
7:30-8:00 AM Registration
8:00-8:30 AM Light breakfast (continental breakfast) and opening remarks
8:30-10:00 AM Presentation and Q&A
Venue
Kerry Centre Hotel - Wuhan Room, 3F,
北京嘉里中心大酒店
No 1 Guanghua Road
中国北京朝阳区光华路1号
Tel: 6561 8833
Registration The fee for this event is RMB 200 for AmCham members, RMB 250 for employees of member companies, and RMB 350 for non members. Please confirm your attendance by registering below or by sending an e-mail to AmChamEvent@amcham-china.org.cn before noon on Thursday, November 13. As events often have space limitations, please RSVP early.
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