Best Practices in Running a Low-cost IPR Protection Program

7:30-10 AM, September 11, American Club

Protecting intellectual property rights (IPR) is not just a job for companies that patented inventions or make DVDs - any company with a brand name is vulnerable to Chinese competitors who can take advantage of your company's IPR by selling knock-off goods or by providing services under your company's name. Even if you think your brand is safe, how do you ensure that your suppliers or distributors are not substituting fake products for your legitimates?

Operators of small- and medium-sized enterprises (SMEs) know that, due to smaller budgets, SMEs are hard pressed to withstand the crippling effects on profit margins that unchecked IPR abuse can have.

However, neither do they have the budget or personnel to employ teams of lawyers and investigators to curtail these IPR abuses. So what to do?

Whether you are currently an SME operator or you have ever considered starting your own company, this AmCham event will provide answers to many of your questions about low-cost strategies to safeguard your intellectual property.

Our all-star panel of IP experts, including Mark Cohen, the Senior IPR Attache at the US Embassy, Jack Chang, the Chairman of the Quality Brands Protection Committee, and Eugene Yu, the Chief China Representative for the Motion Picture Association, will share their tips and best practices on how to employ both clever preventative strategies as well as how to enforce your IP rights on a tight budget.

Program
7:30-8 AM   Registration
8-10 AM     Breakfast, presentations and Q&A

Registration
The fee for this event is 100 RMB for AmCham cardholders, 150 RMB for non-cardholding employees of AmCham member companies, and 250 RMB for nonmembers. Please confirm your attendance, via email (amchamevent@amcham-china.org.cn) by noon on September 10. As events often have space limitations, please RSVP early.