CEO blogging: A discussion with author Debbie Weil

4:30-6:30 PM, October 16, Beijing American Club, 28F

Join Debbie Weil, author of The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right - newly published in Chinese - for a discussion of CEO blogging. Debbie will explain what constitutes a CEO blog, outline the pitfalls and challenges of writing them, and provide examples of some of the best and the worst. She will also touch on issues such as "ghostblogging" and the importance of social media as a corporate communications tool.

Debbie Weil's China book tour is sponsored by Edelman. This AmCham-China event is co-sponsored by the Media and Entertainment Forum and the PR Forum.

Note: The first 30 people to sign-up for this event will receive an autographed copy of Debbie Weil's book.

Program
4:30- 5 PM Registration
5-6 PM        Presentations and Q&A
6-6:30 PM   Cocktails and networking

Registration
The fee for this event is 150 RMB for AmCham cardholders, 250 RMB for non-cardholding employees of AmCham member companies, and 350 RMB for nonmembers. Please confirm your attendance, via email (amchamevent@amcham-china.org.cn) by noon on October 15. As events often have space limitations, please RSVP early.